PJ Gustafsson | Snowboarder

BOARD RAP comments on Nick Liptons interview with PJ Gustafsson for YoBeat in November 2017
“PJ Gustafsson may just be the modern embodiment of true snowboarding that we have all been searching for. Old, punk rock, rad dad, Swedish, and doing it all for the love. He walked away from DC back in 2007 with his middle finger held high because he didn’t want to submit to the whims of others and believed too much in his own vision of snowboarding. 
PJ has been a lord of the underground ever since for the Japanese based Death Label snowboards and more. As long time lovers of Scotty Wittlake there are too many similarities (and many differences surely) not to take notice. 
Here is PJ’s philosophy, which runs far deeper than just snowboarding: 
“-One should always do whatever the fuck one wants and not give a shit about what other people think or expect of you. It’s your life and there are no rules on how you should live it. 
If you want something really bad just go and get it.” A statement that he followed up with, “-I just want to have freedom to be me and do whatever I want, whenever I want. No boss, no office hours and no suit. I’d rather be my own boss and work with something that I have loved for basically my whole life while making very little money, than work for someone else with something that has no meaning.” 
PJ Gustafsson is a real ass snowboarder with some real ass views on its culture. In 2018 he opened up to Sequence Magazine in a dope interview that gets down to the core of it all. 
Sample: What do you think of snowboarding in 2018? Do you think global warming and market slump helped at least it to get back closer to its roots?
-Snowboarding will always be what you want it to be. Most part of the industry is pretty fucked up and so is the whole ”WC/Olympics/X-Games/Dew Tour whatever the fuck they call it contest scene” if you ask me. But it is up to each one of us to take snowboarding in the direction we want it to. If you don’t like snowboarding as a sport or ”action sport” then don’t do it for anyone else except for yourself. Don’t do contests and don’t snowboard only to produce videos and videoclips for your instagram to get more likes, views and followers. Don’t snowboard to win or to become something and/or to get attention from others. Snowboard because you love it and do it for you and no one else. 
If you don’t like the corporate side of snowboarding then don’t support the big corporate brands and shops. Don’t buy their products and don’t use their products. Don’t go to their events and contests etc. It’s very simple. It’s all about our own choices. Don’t follow trends. The more corporate the biggest part of snowboarding becomes, the stronger the other part grows and more and more snowboarders will go back towards the roots. It’s all about what you want it to be and how you look at it. I don’t think the climate changes has as much to do with how fucked up the snowboard business is today, as it has to do with way too many snowboarders supporting big corporate brands and shops instead of supporting local shops and riderowned brands. It’s our own fault that the industry is fucked. There’s no need to blame it on global warming I think. 

Read the full interview here: